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Real Estate Marketing, Do You Use Direct Mail? Marketing Articles | May 10 Greg Little Shirt , 2004
Real Estate Marketing, Do You Use Direct Mail?By Barrett Niehushttp:www.realtysoftware.orgProspecting for leads is by far the most difficult part of being a Realtor or small business professional. I...


Real Estate Marketing, Do You Use Direct Mail?

By Barrett Niehus
http:www.realtysoftware.org

Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. However, you level of success in lead development will determine if you succeed or fail as a real estate agent or small business professional.
So how do you develop leads? Well top selling professionals realize that they need to touch as many people as possible without spending a fortune or taking up a lot of their time. They also realize that they must make some form of contact with a prospect as many as eight times before that contact will even consider doing business with the professional. Many of these professionals use direct mail to recruit prospects Brian Burns Shirt , and direct mail tools to close their deals.

The fundamentals of direct mail are very simple. At is most basic level you are sending out message with an invitation for a prospect to contact you. The key is targeting your specific audience, and making your message stand out against all of the other junk mail that you prospects receive. In addition, you must expose your prospects to the message enough times to make them consider taking action.

The first step in creating a direct mail program is to determine where you are going to focus your message. What type of client are you specifically looking for? How old are they, what are their interests, fears Devin Funchess Jersey , income levels, etc. With this type of very specific demographic information you can customize your message to invoke them to call you. Next, determine how many people you are going to send your message to and what geography you are going to focus on. Keep in mind that a direct mail piece with more than a 1% response rate is considered exceptional, and that statistically, post cards get more attention than envelopes in peoples mail boxes. Essentially this means that if you mail 500 pieces and you get five phone calls Shaq Thompson Jersey , you are doing exceptionably well.
After you know what your customer looks like and the area in which they live, create your marketing message. It should invoke emotion and request a response. The most effective messages offer something for free such as a free home report, assessment, or giveaway such as a software program or product. Other useful messages show what has just been listed and invite prospects to "cash in" on their rising home values.

Now that you have your message designed contact a local or internet based direct mailing list seller and rent a list of prospects addresses. You will be mailing to this list more than once so make sure you get repeat m. Cheap Jerseys China Cheap Jerseys From China Cheap College Jerseys Wholesale Cheap MLB Jerseys From China Cheap NHL Jerseys From China Cheap NFL Jerseys From China Cheap New NBA Jerseys Cheap Football Jerseys Wholesale Jerseys China Wholesale Jerseys China