d ways. We are simultaneously able to expan

[caicai2017]

On the surface there is a champion’s swagger. But below, and more important, lies the resolve to adapt, evolve and grow.
One of the most powerful Jordan Brand advertisements of all time celebrates the value of iterative process. It begins with MJ acknowledging that he’s missed more shots than he’s made; Adidas Superstar Femme failed to hit game winners more than he’s succeeded. Ultimately, it finishes acknowledging that these moments positioned him to thrive.
Like sport, design requires an acute assessment of progress. Testing a hypothesis, however audacious, allows us to define the proposition that should carry us forward. And, as I’ve said before, leaps of faith and daring are the best Nike Air Huarache Mujer places from which to imagine.
September 2018 was a turning Nike Air Max 270 Mujer point in design philosophy for Jordan Brand. As we prepared to Nike Air VaporMax Womens launch the Air Jordan XXXIII, we also crystallized our ethos of Flight Utility. It is about taking the best of NIKE, Inc. innovation and applying a distinct Jordan filter — defined by extrapolating from Jordan Brand’s heritage and marrying that to a future-forward, function-first approach to productThis is a philosophy that still holds true, and is Adidas Superstar Womens also one that has advanced. We believe in continued consideration of new technologies and materials, and acknowledge the value of opening those up through a cultural aperture. When we take leaps of faith and daring, we are doing so considering both technical capacity and the contemporary spirit of the brand.
One way of achieving this is by listening to the voice of the athlete. The Jordan XXXIII brought the game shoe Nike Air VaporMax Mujer forward, progressing the legacy of visible technology in the Jordan Nike Air Max 90 Damen line and challenging aesthetic norms. Similarly, with Russell Westbrook’s Why Not Zer0.2. we can craft on-court footwear that, in his words, “takes storytelling to the next level.”Another way Jordan Brand is advancing comes through partnership. PSG has allowed Jordan Brand to deliver fresh ideas in unexpected ways. We are simultaneously able to expand into Nike Air Max 90 Womens a new arena — football — and play off the long-standing emotional connections held between the brand and the city of Paris. It works because of this duality — design innovation matched with an authentic connection. From a lifestyle perspective, we’re also harnessing the undeniable strength of that balance with Aleali May and Travis Scott, partners who also embody the Jordan Brand attitude.
While highly visible, Nike Air VaporMax Womens our partnerships are just one layer of how Jordan Brand is Adidas Ultra Boost Damen evolving a modern design language. I’m most proud of this in two proof points: the Modern footwear collection and 23 Engineered apparel.With the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React, the Modern collection expanded the Flight Utility design ethos of the Jordan 33 to lifestyle footwear. The silhouettes allowed us to focus on off-court comfort, and in utilizing the Air Max 720 and Nike React technology we balanced an aeronautical-inspired design language with cutting-edge platforms.
The Air Latitude 720 also helped us open the Modern collection's design language to a whole new audience, applying a different cultural filter to the past and creating a provocative design exclusively for women. We’ve also just signed two new athletes to our roster, rollapaluza.fr rising WNBA stars Asia Durr and Kia Nurse, both of whom represent Nike Air Max 90 Damen the game’s new generation and will offer valuable perspective in designing for the future of the sport.